Concept testing - Onboarding

The Project

This was a discovery project to understand the level of interaction desired for users to get hooked into building their resume. How can we engage users early and show them how easy it is to build a quality resume?

My Role

• UX Designer

• Interaction Designer

• Prototyper

Timeline

• 5 Weeks

GOALS

• Understand the level of interaction desired for users to get

  hooked into building their resume.

• Engage users early with Example Content.

Research

Prior to this project, our research team conducted an in-depth study into the current state of the resume builder. The study revealed great insights that influenced design decisions through the design process. These are some of the key insights:

• Users Top 3 search terms:

  ○ Resume Template

  ○ Free Resume Builder

  ○ Resume Templates

• Users biggest pain point:

  ○ Formatting

  ○ Creating Content

  ○ Getting expert Feedback

Ideation

Next step was to take those findings and create potential design solutions. I did a quick brainstorm with my internal design team to get all the ideas that we have tried in the past and what might be good ideas to test moving forward.

Once I got everyones ideas I took put them into wireframes and developed a variety of concepts that might engage user, knowing what their intent on our site is.

In-Person Test Session

Methodology

We wanted quick feedback on the initial concepts I quickly mocked up, so my colleague insisted we do an impression test to see if users understand my designs at a glance. We walked around the office and asked participants to tell us what they would do when they were shown each design for only 1.6 sec. We did this with 16 participants, switching up the order in which each design was shown.

• 3 Layouts

• First impressions only

• Counterbalanced

• In-person

Screening Requirements

This test was done internally with 16 participants across all departments.

Concepts for Impressions Test

What we wanted to learn

• Do participants understand what to do in under 1.6 secs?

• Do participants have a preference?

What we learned

Starting with your name or fill in the blank is perceived to have a clear next step and is engaging.

Unmoderated Testing Sessions

Methodology

After getting feedback from impressions tests, I took that feedback and created designs in a little higher fidelity. I ran testing through usertesting.com. I created a scenario to help set the stage for the participants, then ran them through a couple tasks to help gauge their understanding of what they were supposed to do.

• Usertesting.com

• 3 Unmoderated Sessions

• 6 Interaction Models

• Counter balanced

Screening Requirements

• 18 - 65+ years old

• Has a resume that needs improvement or needs to create one

• Employed or Unemployed and actively looking for a job

Concepts for test Session 1

What we wanted to learn

• What do users expect to happen when inputting information?

What we learned

• Participants prefer seeing their name previewed on resume templates.

• Participants want a clear call to action.

• Participants found fill in the blank engaging but unclear.

Concepts for test Session 2

What we wanted to learn

• How much interaction is desired when choosing a template?

• How much information do users want to give to help them make a decision?

• What do users expect to do after selecting a template?

What we learned

• Participants expected to start building their content after selecting a template.

• Participants enjoyed seeing content filled into their templates.

• Participants did not understand what adding their email and previous job title on

  this page would do.

Concepts for Test Session 3

What we wanted to learn

• How much interaction is desired when choosing a template?

• How much information do users want to give to help them make a decision?

• What do users expect to do after selecting a template?

What we learned

• Participants don’t mind entering a job title if it helps them choose a template.

• Participants felt entering their name helped them make a decision.

Moderated Testing Sessions

Methodology

We got good feedback from unmoderated testing sessions but felt we needed to dive deeper and ask more questions and uncovers user expectations and needs. So again I made updates to the designs I created and added a few more that we hoped to explore. I worked closely with our UX researcher to define what it was we wanted to learn and what other questions we wanted to ask during moderated testing. Our UX researcher ran testing over 2 days with a total of 5 participants.

• Usertesting.com

• 2 Moderated Sessions

• 6 Interaction Models

• Counterbalanced

Screening Requirements

• 18 - 65+ years old

• Has a resume that needs improvement or needs to create one.

• Employed or Unemployed and actively looking for a job.

Concepts for test Session 1

What we wanted to learn

• How much interaction is desired when choosing a template?

What we learned

• Users like seeing the templates populated with name and job title.

• Users expressed interest in seeing an abundance of templates, but not all at once.

• Users like seeing what is popular and successful templates.

Concepts for session 2

What we wanted to learn

• How much interaction is desired when choosing a template?

What we learned

• User want to see templates in a grid.

• Users expressed interest in seeing an abundance of templates, but not all at once.

• Users like seeing what is popular and successful templates.

Key Takeaways from Testing

We learned that…

• Populating a name on the templates reduces effort in formatting.

• Populating a role reduces effort in content creation.

• Showing categories creates the myth of variety and abundance.

• Populating TTC content engages early and reduces effort in content.

• Users want Recruiter approved content.

Next Steps

Even though this was an exploratory project, it helped influence road maps across multiple teams to test some of these new ways to engage our users. Things such as asking for name when users select a template, asking for job title on landing pages, and even auto populating content for users. This project was the bases for many more concept testing projects and phases that are in the works.

The next step for me was to take the best concepts and continue to test and iterate, to create a resume building experience that people find value in, and would pay their hard earned money for.